The Idea
In collaboration with David Moravcik and Grace Guan.
Kraft Dinner wanted to reinforce its Canadian-ism in a tense political climate. I knew that Netflix's hit show, Drive to Survive, brought younger audiences into the world of F1. So, I leaned into this by writing, directing, and editing an documentary parody on social. I wrote it, storyboarded it, cast it, directed it, edited it, and mixed it.
Viral Posts
The Idea
For Claussen Pickles, I designed a limited edition cardigan. Inspired by upcycling videos, where young people transform thrifted items into one-of-a-kind pieces. I had the idea to design a unique cardigan that “someone’s grandma probably knitted.” I drew inspiration from our tagline: “from vine to brine in ten days.” I then personally sent the cardigan to a follower in the United States.
sebastopolarts Does this make anyone else miss Mad Men??
saw.thor.loki Banksy would be jealous!
jadenicmhathuna babe wake up a new banksy just dropped"
_phillipgarcia i love it❤️🥫
thefoonmaster Banksy really selling out huh
patrickdavis People who squirt the ketchup all over the top of their fries are absolute animals imo.
kungfukickflip 🔥🔥🔥
jsmitty757 @museelouvre this is what true art looks like
nextnw Clever work 🔥 👏
thepixarist
anti_hereaux_ Very interesting perspective and placement. Well done.
iwwdev Are we supposed to color it in? We all know it’s McDonald’s , so we need to brand it for you? McDonald’s shouldn’t sue or anything. It’s literally “McDonald’s supplied hienz ketchup”
kenfranchi Nice work
artem_eduardovich 😮
the412franimal Love
angyrodriguezf Good add 😍
ariscumara This is a cool combinations of ghost-sign style with the hyperrealism of murals! Super cool!
goldenchildgs Street art, so hot right now.
mmm8880 Make this a shirt
asht0nish Lowkey McDonald’s collab. But I wish more companies would support the arts like this 🔥
Oscars for All
2025
Wild Postings Mockup
The Idea
Leadership at the The Kitchen challenged the agency to come up with culture-disrupting ideas at The Kitchen. I came up with an idea that would shake up The Academy Awards alongside copywriter, Adam Vanderkolff. Our submission was a frontrunner and eventually considered by the client.
