STIR TO SURVIVE
Netflix's top documentary series, Drive to Survive, meant that younger audiences were suddenly interested in Formula 1. In June, Canada hosts its annual Grand Prix. Kraft Dinner, at this time, also wanted to reinforce their Canadian-ism. So, I leaned into this by writing, directing, and editing an advertisement posted on social 🏎️.
IDEATION
KD and Formula 1 have one thing in common - speed. But if Formula 1 is all about high stakes and drama, then KD is all about kicking your feet up and chilling. I wanted to show audiences how quick and easy KD is to make by comparing it to a Formula 1 pit stop. To sell the idea, I wrote a script, drew storyboards, found talent, and sourced the ideal location. The team and I managed to finish the piece in one day. I was responsible for directing, editing, and mixing.
An important note: I wanted the driver to be named "Mac VerMacen" but our legal team thought it too risky 😉.
PITCHING
This wasn't your typical social shoot; it called for a slightly more robust budget. Therefore, to sell the idea to client effectively, I elected to hand-draw storyboards and write a script.
