Banksy x Heinz
In August of 2024, the Heinz Ketchup team, aware of my illustration skills, asked me to create a post that paid homage to graffiti artists. I wanted to remind ketchup fans of Heinz's place in the pantheon of great billboard ads by making them think that we commissioned the iconic Banksy (without mentioning his name). 🍅
sebastopolarts Does this make anyone else miss Mad Men??
saw.thor.loki Banksy would be jealous!
jadenicmhathuna babe wake up a new banksy just dropped"
_phillipgarcia i love it❤️🥫
thefoonmaster Banksy really selling out huh
patrickdavis People who squirt the ketchup all over the top of their fries are absolute animals imo.
kungfukickflip 🔥🔥🔥
jsmitty757 @museelouvre this is what true art looks like
nextnw Clever work 🔥 👏
thepixarist
anti_hereaux_ Very interesting perspective and placement. Well done.
iwwdev Are we supposed to color it in? We all know it’s McDonald’s , so we need to brand it for you? McDonald’s shouldn’t sue or anything. It’s literally “McDonald’s supplied hienz ketchup”
kenfranchi Nice work
artem_eduardovich 😮
the412franimal Love
angyrodriguezf Good add 😍
ariscumara This is a cool combinations of ghost-sign style with the hyperrealism of murals! Super cool!
goldenchildgs Street art, so hot right now.
mmm8880 Make this a shirt
asht0nish Lowkey McDonald’s collab. But I wish more companies would support the arts like this 🔥
Execution
It was important that I picked an image that suited my vision. After some consideration, I chose a stock image. Then, I mocked up a fake print advertisement for french fries. It wanted it to be innocuous-looking.
Technically, the billboard was a painting itself, so I maintained the impression of brick beneath the print advertisement.
Then, I overlayed the Heinz ketchup bottle. I played with perspectives and blend modes to create a stencil-like look. For the sake of authenticity, I hand-painted some splatters. Like most graffiti artists, Banksy uses stencils. But, with every piece, he employs a messy quality that makes the design look quite rushed.
My favourite part was painting the spray - that was the cherry on top. I imagined squeezing my own bottle of Heinz ketchup. The ketchup always comes out so strong, like the "jet" setting on a garden hose. I thought about the distinct sound it makes. At the end of the spray, I added a red blob of ketchup that balances out the image.